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The main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
If you're looking to expand your campaigns beyond instream ads, outstream video advertising can be a perfect option. Keep reading to find out about its benefits...
Is traditional TV still a thing in advertising? And how does it work compared to digital TV? What do CTV and OTT mean? Read about it in our TV media buying guid...
Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...
We're witnessing a surge in audio content, generating opportunities for marketers. Read the article to learn how to benefit from programmatic audio advertising!
Push advertising is coming into its renaissance. Why do push ad networks see it that way? How do you even start push action? Learn the secrets of push with Epom...
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...