Digital Advertising News & Trends

Take these steps toward understanding what media buying is, how the media buying process is like, and how to build a great media buying strategy.

Looking to stay ahead in the game in 2023? Learn what media verticals you should focus on to ensure success for your agency.

Educate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.

What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.

Ad serving platforms offer many tools, but according to our recent research, there are five features that make ad networks' hearts skip a beat.

Explore how white-label software differs from solutions developed from scratch. Discover the advantages of buying a white-label DSP.

Video ads have a 1.84% CTR, the highest compared to other digital ad formats. Explore these 9 foolproof ways to get the most out of your video ads in 2021!

Google now penalizes websites with interstitial ads. Will interscroller be the new normal? What is an interscroller and how does it work?