Digital Advertising News & Trends

Ad serving platforms offer many tools, but according to our recent research, there are five features that make ad networks' hearts skip a beat.

Explore how white-label software differs from solutions developed from scratch. Discover the advantages of buying a white-label DSP.

Video ads have a 1.84% CTR, the highest compared to other digital ad formats. Explore these 9 foolproof ways to get the most out of your video ads in 2021!

Google now penalizes websites with interstitial ads. Will interscroller be the new normal? What is an interscroller and how does it work?

Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.

From a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023

Discover top 5 new & old video ad formats that will be a good pick in 2023

What is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.