Contextual Targeting: A Simple Way To Make Ads Hyper Relevant
December 20, 20226 min read
With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
Demand-Side Platform
Read latest updates on DSP (demand-side platform) and uplift your programmatic advertising with handy tips from experts.
Sign up for our newsletter
-
-
Epom WL DSP Season 5, Episode 2: Where UI Meets UX
July 22, 20225 min readThe latest version of Epom white-label DSP is the perfect combination of the latest UI and UX updates. Filters, search bars, and grouped SSP endpoints will lea...
-
10+ Cyber Monday Deals to Take Your Marketing Game to the Moon and Back
Nov 26, 20219 min read10+ sweet Cyber Monday & Black Friday marketing deals to enhance your digital marketing and advertising strategy.
-
Epom WL DSP 5.0: Introducing the Brilliance and Grandeur of New Features and Fixes
Oct 21, 202110 min readEverything you wanted in a DSP is now available in Epom white-label DSP 5.0. New analytics reports, new SDK connectors, and indeed the new user-friendlier inter...
-
White-Label Ad Tech Software or Develop It From Scratch? The Definite Answer
Aug 23, 202112 min readExplore how white-label software differs from solutions developed from scratch. Discover the advantages of buying a white-label DSP.
-
Check the Next Chapter of Our Story: Epom DSP 4.10
Jul 05, 20214 min readWelcome fresh and sleek Epom white-label DSP version 4.10. Inside: updated reporting, SKADNetwork attribution, 42matters integration, and more.
-
Epom DSP 4.7: Revamped Bidding Rules, Bid Floor Price Optimizer & More
Feb 09, 20215 min readDiscover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
-
Unleashing Power of Geos: Difference Between Geofencing vs. Geotargeting
Jan 29, 20217 min readLearn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.