What is a Supply-Side Platform and the Many Ways to Use It
Jun 12, 202410 min read
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
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Don't Sleep on Programmatic Video Advertising: Guide on Video DSPs, Ad Tags, and Campaign Setup
Jun 04, 202412 min readHow do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...
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![Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]](/resources/blogArticles/dsp-platform-examples/Preview.webp "Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]")
Using DSP Platforms to Boost Media Buying [+ Top-9 DSP Examples Inside]
May 31, 202415 min readDiscover the best DSP platform to enhance your ad campaigns. Learn how top DSPs optimize ad buying, targeting, and performance for maximum ROI.
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What Is A DSP: Best of Epom's Explanations in a Single Release
May 24, 202412 min readWhat is DSP in advertising? Discover the DSP types, the differences between a DSP and other ad tech elements, and how the platform works in a programmatic aucti...
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DSP vs SSP (vs. DMP): Is There Room for Comparison and Which One Is for You?
May 14, 202410 min readComparing DSP vs SSP vs DMP to no avail? We’ve got you covered! Discover the difference, use cases and recommendations for each one of these ad tech platf...
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Benefits of Programmatic Advertising: Unlock Cost-Efficient Campaigns in 2024
Apr 29, 202412 min readDiscover the advantages of programmatic advertising – from real-time optimization to audience targeting. Boost your ROI with automated ad buying. Learn mo...
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How to Choose a DSP for Programmatic Advertising: Top 5 DSPs
Apr 22, 202412 min readWondering how to choose among dozens of DSPs each offering unique features? Here's a detailed guide on programmatic DSPs and our list of top 5 best platforms
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Ad Server vs DSP: The Best Tool for Your Media Buying Revealed
Apr 15, 20248 min readAd server vs DSP, what media buying tool should you choose, and what will suit your business best? Become the expert in programmatic ad serving with this articl...