The Nuts and Bolts of Real-Time Bidding
RTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
Read more about "The Nuts and Bolts of Real-Time Bidding"RTB refers to automatic media buying with inventory being sold per impression on instant auctions that fire before a visitor opens a page.
Read more about "The Nuts and Bolts of Real-Time Bidding"Epom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.
Read more about "How to 2022: Seven Advertising Industry Insights"Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.
Read more about "7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]"All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.
Read more about "What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]"Get an in-depth understanding of what an ad exchange is, how it works, and most importantly, how to get the most out of it.
Read more about "Ad Exchange - The What, How, and Why?"Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
Read more about "Epom DSP 4.7: Revamped Bidding Rules, Bid Floor Price Optimizer & More"Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
Read more about "Unleashing Power of Geos: Difference Between Geofencing vs. Geotargeting"From a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023
Read more about "State of Programmatic In-Housing 2023 [Infographic]"Check out our guest blogging guidelines and submit your blog post idea.
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