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White-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP
Learn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...
How to connect new SSPs in Epom white-label DSP: expand your supply sources, learn how SSPs work from the inside, and what’s the point of connecting new e...
Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...
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If you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...
The Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...