How to Choose a DSP for Programmatic Advertising: Top 5 DSPs
Apr 22, 202412 min read
Wondering how to choose among dozens of DSPs each offering unique features? Here's a detailed guide on programmatic DSPs and our list of top 5 best platforms
Programmatic Advertising
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Ad Agency vs Ad Network vs Ad Exchange: Who's Your Best Partner in the Advertising Business?
Mar 01, 202412 min readAd network vs ad agency vs ad exchange. Discover the differences between the platforms, the variables of each, and choose your best assistant in DSP advertising...
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OTT Advertising: How to Stop Worrying and Love Digital Streaming
Feb 08, 20248 min readOTT marketing is growing colossal in 2024! Read the article to discover what over-the-top means and how to start using OTT advertising in your own campaigns
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![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/resources/blogArticles/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/Preview.webp "5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]")
5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]
Jan 18, 202412 min readWhy does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
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The Encyclopedia of Video Ad Serving: What Video Ad Tags Are and Why You Should Care
Nov 23, 202315 min readThe world of video ad serving tags is rough and complex. Let's analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other
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In-House Programmatic Buying in 2023: Starter's Action Guide
Jul 20, 202315 min readWhat is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...
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How Postback URLs Track Your Conversions When Pixels & Cookies Fail
Jun 21, 20238 min readLearn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.
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Top 45 Blogs About Ad Tech, Programmatic, and Digital Advertising 2023
March 08, 202317 min readEducate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.