What is a Supply-Side Platform and the Many Ways to Use It
Jun 12, 202410 min read
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
Programmatic Advertising
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Don't Sleep on Programmatic Video Advertising: Guide on Video DSPs, Ad Tags, and Campaign Setup
Jun 04, 202412 min readHow do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...
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What Is A DSP: Best of Epom's Explanations in a Single Release
May 24, 202412 min readWhat is DSP in advertising? Discover the DSP types, the differences between a DSP and other ad tech elements, and how the platform works in a programmatic aucti...
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DSP vs SSP (vs. DMP): Is There Room for Comparison and Which One Is for You?
May 14, 202410 min readComparing DSP vs SSP vs DMP to no avail? We’ve got you covered! Discover the difference, use cases and recommendations for each one of these ad tech platf...
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Benefits of Programmatic Advertising: Unlock Cost-Efficient Campaigns in 2024
Apr 29, 202412 min readDiscover the advantages of programmatic advertising – from real-time optimization to audience targeting. Boost your ROI with automated ad buying. Learn mo...
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Ad Agency vs Ad Network vs Ad Exchange: Who's Your Best Partner in the Advertising Business?
Mar 01, 202412 min readAd network vs ad agency vs ad exchange. Discover the differences between the platforms, the variables of each, and choose your best assistant in DSP advertising...
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OTT Advertising: How to Stop Worrying and Love Digital Streaming
Feb 08, 20248 min readOTT marketing is growing colossal in 2024! Read the article to discover what over-the-top means and how to start using OTT advertising in your own campaigns
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![5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]](/resources/blogArticles/5-key-differences-between-white-label-DSP-vs-self-serve-DSP/Preview.webp "5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]")
5 Reasons Why White-Label DSP Beats Self-Serve DSP Hands Down [Quiz]
Jan 18, 202412 min readWhy does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...