Programmatic Advertising

Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.

Educate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.

With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.

Epom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.

Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.

All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.

Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.

From a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023