Programmatic Advertising

Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...

Dive deep into server-side header bidding with us! We've got the insights you need, from its challenges to steps to optimize it.

What is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...

Learn how server-to-server conversion tracking works for programmatic ads and collect accurate conversion data using postback URLs.

Educate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.

With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.

Epom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.

Major ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.