Programmatic Advertising

The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...

Discover top 5 new & old video ad formats that will be a good pick in 2023

Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.

How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.

Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.

Educate yourself about ad tech, programmatic, and advertising. Read 22 top digital advertising blogs to rise on top of your industry.

Want to start with programmatic ads, but have no idea how to create an ad campaign? Read this and learn how to set up an ad campaign in 10 min.

Programmatic ad buying has conquered the world. Is direct ad buying irrevocably off the game? Let's start a programmatic vs. direct battle.