How to 2022: Seven Advertising Industry Insights
Apr 08, 20228 min read
Epom interviewed some major digital agencies about 2022. Performance, 3rd-party cookies, and programmatic among the highlights.
Programmatic Advertising
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![7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]](/resources/blogArticles/programmatic-trends-predictions/435x260.png "7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]")
7 Programmatic Trends You Might Have Already Heard Of, But Not This Way [Quiz]
Feb 10, 20229 min readMajor ad tech predictions and programmatic trends summarized in a single article. Discover innovations to enrich your media buying in 2022.
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![What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]](/resources/blogArticles/reduce-ad-discrepancy-update/Preview.webp "What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]")
What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]
Oct 11, 20219 min readAll you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.
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Unleashing Power of Geos: Difference Between Geofencing vs. Geotargeting
Jan 29, 20217 min readLearn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
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![State of Programmatic In-Housing 2023 [Infographic]](/resources/blogArticles/state-of-in-house-programmatic-2021/Preview.png "State of Programmatic In-Housing 2023 [Infographic]")
State of Programmatic In-Housing 2023 [Infographic]
Oct 22, 20205 min readFrom a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023
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What is the IAB TFC 2.0 Framework? Epom Joins the Party
Oct 13, 20208 min readThe second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
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5 Winning Ad Formats for Video Advertising in 2023
Oct 01, 202010 min readDiscover top 5 new & old video ad formats that will be a good pick in 2023
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Top 20 Most Burning Questions About Programmatic Advertising
Aug 3, 202011 min readStill have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.