Find the latest articles and expert advice on how to get the most out of programmatic advertising
![What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]](/resources/blogArticles/reduce-ad-discrepancy-update/Preview.webp "What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]")
All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.
Learn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
![State of Programmatic In-Housing 2023 [Infographic]](/resources/blogArticles/state-of-in-house-programmatic-2021/Preview.png "State of Programmatic In-Housing 2023 [Infographic]")
From a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023
The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
Discover top 5 new & old video ad formats that will be a good pick in 2023
Still have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.
How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
![The Anatomy of Programmatic Advertising [Infographic]](/resources/blogArticles/the-anatomy-of-programmatic/435x260.png "The Anatomy of Programmatic Advertising [Infographic]")
Ready to see the most creative infographic about programmatic advertising? Check out Epom's Anatomy of Programmatic.