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The world of video ad serving tags is rough and complex. Let's analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other
Educate yourself about ad tech, programmatic, and advertising. Read 45 top digital advertising blogs to rise to the top of your industry.
With contextual targeting, you can show programmatic ads to people who will likely perceive your ads relevant and respond better to them.
![What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]](/resources/blogArticles/reduce-ad-discrepancy-update/Preview.webp "What Is Ad Discrepancy and How to Minimize It Today and in the Long Run [+Checklist]")
All you need to know about ad discrepancy is gathered here: definition, formula, and causes. Let's look at how to reduce ad discrepancy today.
The second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
Discover top 5 new & old video ad formats that will be a good pick in 2023
How to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.
Educate yourself about ad tech, programmatic, and advertising. Read 22 top digital advertising blogs to rise on top of your industry.