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What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.
A supply-side platform or SSP is a must-have programmatic tool for the supply side. But what if you could use your ad server as an SSP?
AI in advertising is reshaping the adtech ecosystem and elevating the quality of decision-making. Find out more about the future of AI in advertising!
Ad blockers cost publishers billions. Learn practical strategies to recover ad revenue and adapt monetization to ad-blocking reality.
Epom Ad Platform 7.2.4 brings post-bid optimization and team access levels to the table, along with onboarding and client-side conversion tracking.
Explore different digital advertising formats, from banners to video ads. Learn how to choose the right ad type for your strategy. Start optimizing now!
Discover the key differences between ad servers and demand-side platforms to find the best fit for your business goals in advertising.
Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...
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Why does a self-serve DSP lose to a white-label DSP? Do self-service DSPs have their specific use cases? Which DSP platform is better for your business? Find ou...
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...