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Discover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...
How do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...
Confusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.
Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...
Epom white-label DSP 6.9.5 adds up segment download permissions, targeting expansion, and new taxonomy support — all to enhance your daily ops.
The right SaaS ad platform can help optimize ad delivery and grow your business. Read this article to find out how to choose the best SaaS ad server!
How to start a programmatic media agency for $5000: which niche to choose, how to afford ad tech and a team; build your programmatic marketing agency today!
Unleash the power of programmatic geofencing. Learn how to use geofencing ads, how they differ from geotargeting ads and how to use each in the best way possibl...