Adtech Trends 2025: Predictions, Challenges and Survival Tips
Jan 13, 20256 min read
Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...
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![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/resources/blogArticles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]
Jan 07, 202510 min readWhat are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...
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![Ad Mediation Workout: How to Boost Your Mobile App Revenues [+ 5 Platform Examples]](/resources/blogArticles/ad-mediation/Preview.webp "Ad Mediation Workout: How to Boost Your Mobile App Revenues [+ 5 Platform Examples]")
Ad Mediation Workout: How to Boost Your Mobile App Revenues [+ 5 Platform Examples]
Jan 06, 20259 min readIf you’re a publisher looking for a way to maximize revenues without much hustle, ad mediation may be the right thing to try. Read the article to learn mo...
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Epom WL DSP 6.5: Fresh Features for Ad Dominance
Dec 11, 202410 min readCheck out Epom WL DSP 6.5 powerful features: from Even Pacing for perfect ad delivery to improved Autopilot and bidstream. Elevate your campaign game.
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Programmatic of Tomorrow or a DSP Utopia: Privacy Sandbox Explained
Dec 05, 20249 min readThe Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...
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Level Up With Retail Advertising: Hot Media Strategy Examples and Trends in 2025
Nov 27, 202412 min readModern retail advertising is technology-based and helps companies reach customers efficiently. Read this article to learn more about retail media advertising!
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CPM vs RPM Debate: Balancing Metrics for Maximizing Earnings
Nov 20, 20249 min readThe main goal of every publisher is to maximize revenues. Read this article to discover how solving the CPM vs RPM dilemma helps achieve this objective!
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![How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]](/resources/blogArticles/click-through-rate/Preview.webp "How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]")
How Often Do You Click? What Is CTR: Massive Tutorial [+ Calculator Inside]
Nov 18, 20249 min readWhat Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...