Latest posts by Stepan Krokhmal
Master your media buying strategy with best practices, global vs local insights, and effective budget allocation frameworks. Elevate your campaigns and drive RO...
![Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]](/images/blog/articles/ad-placement-guide/Preview.webp "Ad Placement Deep Dive: What You Should Know as a Publisher [+ Quiz]")
What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...
![Video Ads for Website Publishers: Make More - Spend Less [+7 Best Ad Formats Inside]](/images/blog/articles/video-ads-for-publishers/Preview.webp "Video Ads for Website Publishers: Make More - Spend Less [+7 Best Ad Formats Inside]")
Discover how video ads for website publishers boost CPMs, engage users, and fit any site format. Learn strategies to monetize better and which formats to use
Explore the best digital advertising blogs covering ad tech blogs, adtech news, and digital advertising news. Stay informed — start reading today
What is eCPM? Learn the eCPM definition, eCPM formula, how to calculate eCPM, CPM vs eCPM, and how to increase eCPM to grow publisher revenue with Epom ad serve...
Learn what contextual targeting is, how contextual targeting advertising works in programmatic, and see real examples. Boost relevance — read now.
Running a vertical ads strategy? Check out this advertising verticals playbook to stay ahead of the game and avoid making typical mistakes
What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.
Explore different digital advertising formats, from banners to video ads. Learn how to choose the right ad type for your strategy. Start optimizing now!
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![Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]](/images/blog/articles/fallacies-in-advertising/Preview.webp "Sweet Lies or Effective Persuasion? Meet Fallacies in Advertising [+14 Examples Inside]")
