Stepan Krokhmal

Explore the best digital advertising blogs covering ad tech blogs, adtech news, and digital advertising news. Stay informed — start reading today

What is eCPM? Learn the eCPM definition, eCPM formula, how to calculate eCPM, CPM vs eCPM, and how to increase eCPM to grow publisher revenue with Epom ad serve...

Learn what contextual targeting is, how contextual targeting advertising works in programmatic, and see real examples. Boost relevance ? read now.

Master your media buying strategy with best practices, global vs local insights, and effective budget allocation frameworks. Elevate your campaigns and drive RO...

Running a vertical ads strategy? Check out this advertising verticals playbook to stay ahead of the game and avoid making typical mistakes

What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.

Explore different digital advertising formats, from banners to video ads. Learn how to choose the right ad type for your strategy. Start optimizing now!

Having trouble understanding advertising metrics? Find out everything there's to know about clicks, conversions, pricing models, and impressions in advertising!

Discover what a DSP in advertising is, how demand-side platforms work, and what features define the best programmatic DSPs. Learn fast — start optimizing ...

White-Label Programmatic: Why the Ad Tech Industry Shifts toward Renting from Owning and How to Choose Your Own Programmatic Solution with These Tips

Learn how to choose the best ad server for publishers and advertisers. Compare features, avoid hidden traps, and optimize ad serving. Try Epom today!

Explore top ad server features for advertisers, ad networks, and publishers. Learn how to scale, optimize, and secure your ad serving. Try Epom today!

Explore the top ad servers with our comprehensive guide for publishers. Find the right fit for your needs and boost your ad performance today!

Learn what outstream video ads are, see real-world examples, compare outstream vs instream, and explore benefits for brands & publishers. Start testing now!

Discover how to ensure brand safety in programmatic advertising. Learn about ad fraud prevention tools, safe traffic, and Epom' solutions.

What is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...

Explore top DSPs for effective bidding in 2025. Find out the full list of best demand-side platforms on the market and how to choose the right one.

Discover how header bidding can enhance your ad revenue and optimize inventory. Learn about server-side header bidding in our comprehensive guide for publishers...

Learn how to build your own demand side platform (DSP), compare build vs buy approaches, explore costs, timelines & benefits. Choose to build your own DSP or no...

Discover how video ads for website publishers boost CPMs, engage users, and fit any site format. Learn strategies to monetize better and which formats to use

Discover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...

How do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...

How to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...

What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...

What are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...

Confusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.

Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...

How to Build an Ad Server: do you build in-house, with the help of API or simply rent a white-label one? Discover which option suits which business best and why

Epom WL DSP 6.8: Discover what the Epom team has come up with in our new release. Inside, you’ll find long-awaited features, quality of life refinements a...

Learn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...

Find out if bidder as a service is a revolution in digital advertising or simply a marketing fallacy. What are the reasons for BaaS? Does BaaS have any future? ...

How to connect new SSPs in Epom white-label DSP: expand your supply sources, learn how SSPs work from the inside, and what’s the point of connecting new e...

Learn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...

The Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...

Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...

What is CDP? This article will answer the question! We discover the CDP meaning, what data the CDP collects, how much it costs, and how to choose one for busine...

What is a display ad network? How does it work and how is it different from other ad businesses? Learn that as well as top 10 display advertising platforms

Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ

How do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...

Ad network vs ad agency vs ad exchange. Discover the differences between the platforms, the variables of each, and choose your best assistant in DSP advertising...

OTT marketing is growing colossal in 2024! Read the article to discover what over-the-top means and how to start using OTT advertising in your own campaigns

Affiliate World Europe is over. Since the dust is settled, it's time to talk about the insights, trends, and opinions brought by affiliate marketing experts in ...

Video ads have a 1.84% CTR, the highest compared to other digital ad formats. Explore these 9 foolproof ways to get the most out of your video ads in 2021!

Google now penalizes websites with interstitial ads. Will interscroller be the new normal? What is an interscroller and how does it work?

Take a minute to walk around your elevated Epom account, enjoy the breakthrough design and then check out our revamped website at epom.com

As we have promised, 2014 is starting with a lot of exciting news from Epom. This time, it is a great pleasure for us to announce that the company has recently ...