Stepan Krokhmal

The Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...

What Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...

Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...

Push advertising is coming into its renaissance. Why do push ad networks see it that way? How do you even start push action? Learn the secrets of push with Epom...

Still searching for RTB meaning? Find out what real-time bidding is, how RTB programmatic works, and all the pros and cons of using RTB advertising yourself

What is CDP? This article will answer the question! We discover the CDP meaning, what data the CDP collects, how much it costs, and how to choose one for busine...

How does header bidding work? How much should you invest to make it work? What even is header bidding in the first place? Learn the answers with this article!

What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...

What is a display ad network? How does it work and how is it different from other ad businesses? Learn that as well as top 10 display advertising platforms

Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ

How do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...

What is DSP in advertising? Discover the DSP types, the differences between a DSP and other ad tech elements, and how the platform works in a programmatic aucti...

Comparing DSP vs SSP vs DMP to no avail? We’ve got you covered! Discover the difference, use cases and recommendations for each one of these ad tech platf...

Wondering how to choose among dozens of DSPs each offering unique features? Here's a detailed guide on programmatic DSPs and our list of top 5 best platforms

Having trouble navigating your ad server account? Find out everything there's to know about impressions, clicks, conversions, and so many other ad tech metrics!

Ad network vs ad agency vs ad exchange. Discover the differences between the platforms, the variables of each, and choose your best assistant in DSP advertising...

Looking for an ad server for publishers that care about brand safety? Look no further – read the article to discover five factors that make the best ad se...

Confusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.

OTT marketing is growing colossal in 2024! Read the article to discover what over-the-top means and how to start using OTT advertising in your own campaigns

What is a data management platform? How does it work, and is it worth investing in? Read the article and discover everything there is to know about DMPs.

The world of video ad serving tags is rough and complex. Let's analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other

Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...

Dive deep into server-side header bidding with us! We've got the insights you need, from its challenges to steps to optimize it.

Affiliate World Europe is over. Since the dust is settled, it's time to talk about the insights, trends, and opinions brought by affiliate marketing experts in ...

What is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...

The new episode of Attribution Marketing Podcast hosts two of our finest experts to talk about advertising trends, perspectives, and limitations in 2023.

What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.

Are ad blockers affecting your website monetization revenue? Here are five ways to effectively deal with ad-blocking extensions.

Video ads have a 1.84% CTR, the highest compared to other digital ad formats. Explore these 9 foolproof ways to get the most out of your video ads in 2021!

Google now penalizes websites with interstitial ads. Will interscroller be the new normal? What is an interscroller and how does it work?

Epom has recently partnered with Wargaming. Read on to learn more about how Epom ad server products help gaming companies with ad delivery.

Take a minute to walk around your elevated Epom account, enjoy the breakthrough design and then check out our revamped website at epom.com

As we have promised, 2014 is starting with a lot of exciting news from Epom. This time, it is a great pleasure for us to announce that the company has recently ...