Stepan Krokhmal

Discover if a data management platform is a viable option in current ad tech. Learn the difference between dmp vs cdp, when to use a DMP and how to build your o...

How do you build a first-party data strategy? Learn how first-party advertising differs from other data types, what its pros & cons are, and how to use it effec...

Confusing adtech and martech? Don't worry! Click here to discover every major and minor difference in purpose, tech stack, and usage between martech and adtech.

Programmatic digital advertising can be complicated, but we're here to help. Discover how to do programmatic advertising, how it works, and why it's so importan...

How to Build an Ad Server: do you build in-house, with the help of API or simply rent a white-label one? Discover which option suits which business best and why

White-label SSP vs self-serve SSP vs in-house SSP: which is more affordable? Which gives you more options? Learn how to use an ad server as a white-label SSP

How to build your ad network: learn what tech you need, which niche to work in, who to hire, how to grow, optimize and advertise in this massive step-by-step gu...

Epom WL DSP 6.8: Discover what the Epom team has come up with in our new release. Inside, you’ll find long-awaited features, quality of life refinements a...

Learn what supply path optimization is. Discover how both advertisers and publishers may benefit from optimizing the programmatic chain and cut unnecessary cost...

Find out if bidder as a service is a revolution in digital advertising or simply a marketing fallacy. What are the reasons for BaaS? Does BaaS have any future? ...

How to connect new SSPs in Epom white-label DSP: expand your supply sources, learn how SSPs work from the inside, and what’s the point of connecting new e...

Learn the benefits of Telegram and how to advertise on Mini Apps with any ad format, without additional payments and with optimized code before your competitors...

Ad tech in 2025 is a wild environment, and you’d better get ready for it. CTV, consolidation, AI and the death of privacy – find out what to wait fo...

What are fallacies in advertising? What types are there? How do companies use them? Time to discover the advertiser’s best-kept secret and learn 14 exampl...

The Privacy Sandbox finally explained: what does Google’s initiative consist of, how does it work, and how does the programmatic auction go inside the Pri...

What Is CTR? How do you calculate? Why is CTR for search and display ads different and how to improve both? It’s time to answer these questions – cl...

Brand advertising vs performance advertising: what are the benefits and challenges of each? When to use them? Is there any middle ground? Find out in the articl...

Push advertising is coming into its renaissance. Why do push ad networks see it that way? How do you even start push action? Learn the secrets of push with Epom...

Still searching for RTB meaning? Find out what real-time bidding is, how RTB programmatic works, and all the pros and cons of using RTB advertising yourself

What is CDP? This article will answer the question! We discover the CDP meaning, what data the CDP collects, how much it costs, and how to choose one for busine...

How does header bidding work? How much should you invest to make it work? What even is header bidding in the first place? Learn the answers with this article!

What is the difference between ad unit and inventory? What is digital ad placement, and how do you optimize it? Read on to discover publisher’s must-learn...

What is a display ad network? How does it work and how is it different from other ad businesses? Learn that as well as top 10 display advertising platforms

Still getting confused with programmatic ad exchange basics? Learn what an ad exchange is, how an ad exchange works, and how SSPs, DSPs, and ad exchanges differ

How do you use programmatic video advertising? Don’t fall behind the competition; learn about how video DSPs and ad tags work and set up your video campai...

What is DSP in advertising? Discover the DSP types, the differences between a DSP and other ad tech elements, and how the platform works in a programmatic aucti...

Comparing DSP vs SSP vs DMP to no avail? We’ve got you covered! Discover the difference, use cases and recommendations for each one of these ad tech platf...

Wondering how to choose among dozens of DSPs each offering unique features? Here's a detailed guide on programmatic DSPs and our list of top 5 best platforms

Having trouble navigating your ad server account? Find out everything there's to know about impressions, clicks, conversions, and so many other ad tech metrics!

Ad network vs ad agency vs ad exchange. Discover the differences between the platforms, the variables of each, and choose your best assistant in DSP advertising...

Looking for an ad server for publishers that care about brand safety? Look no further – read the article to discover five factors that make the best ad se...

OTT marketing is growing colossal in 2024! Read the article to discover what over-the-top means and how to start using OTT advertising in your own campaigns

The world of video ad serving tags is rough and complex. Let's analyze what makes VAST, VPAID, VMAP, MRAID, SIMID, and OMID different from each other

Dive deep into server-side header bidding with us! We've got the insights you need, from its challenges to steps to optimize it.

Affiliate World Europe is over. Since the dust is settled, it's time to talk about the insights, trends, and opinions brought by affiliate marketing experts in ...

What is in-house programmatic? How do advertisers buying media programmatically approach this method? Discover everything you need to know about in-housing in 2...

The new episode of Attribution Marketing Podcast hosts two of our finest experts to talk about advertising trends, perspectives, and limitations in 2023.

What is an Open Source Ad Server? How is it different from hosted ad servers? Learn which software is better for business with our new guide.

Are ad blockers affecting your website monetization revenue? Here are five ways to effectively deal with ad-blocking extensions.

Video ads have a 1.84% CTR, the highest compared to other digital ad formats. Explore these 9 foolproof ways to get the most out of your video ads in 2021!

Google now penalizes websites with interstitial ads. Will interscroller be the new normal? What is an interscroller and how does it work?

Take a minute to walk around your elevated Epom account, enjoy the breakthrough design and then check out our revamped website at epom.com

As we have promised, 2014 is starting with a lot of exciting news from Epom. This time, it is a great pleasure for us to announce that the company has recently ...