Epom DSP 4.7: Revamped Bidding Rules, Bid Floor Price Optimizer & More
Feb 09, 20215 min read
Discover the new features of Epom white-label DSP 4.7. Discover revamped bidding rules, custom roles for DSP rules, and bid request validator.
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Unleashing Power of Geos: Difference Between Geofencing vs. Geotargeting
Jan 29, 20217 min readLearn the idea of geofencing & geo-targeting and their difference. FAQ, best practices, and guide on how to set up geofencing inside.
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Summing up Epom's 2020: 13 Self-Awards of the Year
Dec 24, 20205 min readWanna know how Epom made it through 2020? Check out our year summary to find out the greatest things that were done.
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Ad Retargeting Basics: How to Get Conversion Rate of a Champion
Dec 09, 20205 min readAd retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.
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![State of Programmatic In-Housing 2023 [Infographic]](/resources/blogArticles/state-of-in-house-programmatic-2021/Preview.png "State of Programmatic In-Housing 2023 [Infographic]")
State of Programmatic In-Housing 2023 [Infographic]
Oct 22, 20205 min readFrom a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023
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What is the IAB TFC 2.0 Framework? Epom Joins the Party
Oct 13, 20208 min readThe second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
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5 Winning Ad Formats for Video Advertising in 2023
Oct 01, 202010 min readDiscover top 5 new & old video ad formats that will be a good pick in 2023
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Aug 19, 20208 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.