Ad Retargeting Basics: How to Get Conversion Rate of a Champion
Dec 09, 20205 min read
Ad retargeting is one of the most effective methods to increase site visitor conversions. Read on to what ad retargeting is and how it works.
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![State of Programmatic In-Housing 2023 [Infographic]](/resources/blogArticles/state-of-in-house-programmatic-2021/Preview.png "State of Programmatic In-Housing 2023 [Infographic]")
State of Programmatic In-Housing 2023 [Infographic]
Oct 22, 20205 min readFrom a buzzword to common practice: discover key programmatic in-housing stats for 2022-2023
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What is the IAB TFC 2.0 Framework? Epom Joins the Party
Oct 13, 20208 min readThe second iteration of the IAB TFC is here. Read our quick guide to how it differs from the last verison and how it will benefit those in the digital advertisi...
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5 Winning Ad Formats for Video Advertising in 2023
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7 Advantages of Using Third-Party Ad Servers for Brands & Networks
Aug 19, 20208 min readWhat is a 3rd-party ad server and how does third-party ad serving work? Find out everything about third-party ad servers below.
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Top 20 Most Burning Questions About Programmatic Advertising
Aug 3, 202011 min readStill have questions on what programmatic is and how to implement it properly? Read this article and find out twenty topical answers.
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![Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]](/resources/blogArticles/what-is-ctv-advertising/435x260.png "Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]")
Connected TV Ads: Golden Age of Television Reloaded [+ Infographic]
Jul 3, 20207 min readThe most simple connected TV definition up to date. Fresh connected TV advertising infographic. Best CTV and OTT ad formats inside.
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Top 5 Reasons You Can't Bid on Traffic in a White-Label DSP
Jun 16, 20207 min readHow to bid on traffic in a white-label DSP properly? Auction dynamics explained in 4 steps: bid request, bid response, win, impression.