Admin area map
What every page in the Admin area does, how the sidebar is organized, and which settings you configure yourself versus ask Epom support to change.
The Admin area is where you configure your network: users and roles, branding, demand partners, taxonomies, traffic-quality rules, notifications and the defaults new entities start with. This page is the map — one table per sidebar group with every admin page you can be granted, plus the split between what you configure yourself and what Epom support handles.
Who this is for
Network administrators. Each admin page is individually gated by an “Admin UI” permission on your role — you only see the pages your role grants. Typing the URL of a page you don’t have still opens the page frame, but every request behind it is answered “Access denied” (403), so the page shows Failed to load or an empty grid rather than a permission message (see Users, roles & permissions). A page below that is missing from your sidebar can be added to your role by Epom support.
Prerequisites
- A user whose role grants at least one Admin UI permission. Accounts with none see “No admin pages are available for your account.”
Steps
- Open the Admin area from the main navigation. You land on the admin page you last had open in this browser session, if your role still lists it, and otherwise on the first page your role permits — never on a blank shell.
- Use the sidebar to navigate. Pages are grouped by functional domain; Users & access, Ad serving and Demand partners (DSP) start expanded, the other groups start collapsed. A group is hidden entirely when your role can’t see any page inside it.
What you configure and what Epom support handles
| You configure in Admin | Epom support handles |
|---|---|
| Users, admin and account roles, permissions | Adding an admin page your role does not have yet |
| White-label branding, logos, sign-up and terms links | Ad-serving domains: registering your own hostname (CNAME), moving sites and advertisers to it, retiring an old one |
| DSP partners, SSP bidding thresholds, creative-scan review | Network-wide system preferences — logging, upload size caps, analytics export and API limits, date format, the AI assistant’s default monthly limit |
| Categories, labels, country groups, targeting presets | Server-side settings and their defaults (mail server, DKIM keys, consent country list, scan providers, thresholds) |
| Ad sizes, banner templates, VPAID frameworks | Cookie sync and third-party cookie-sync tags |
| Notification templates, digests, the unsubscribe list | Which custom parameters and cookie names analytics keeps |
| Validation rules, IP and user-agent lists | Reviewing IP addresses flagged for invalid activity |
| Entity defaults, matching rules, optimization | Decoding an encrypted tracking URL |
| Self-serve catalogue, referral billing | Your ad-server fee plan and its billing |
| Troubleshooting log tasks, test pages, the actions log | Server monitoring, caches, data flushes and maintenance |
Page map
Names below are the ones the sidebar shows.
Users & access
| Page | What it’s for |
|---|---|
| Admin user preferences | Change your own admin password and personal info. |
| User management | Create, edit, deactivate, delete platform users; switch into a user’s account. |
| Admin roles & permissions | Permission matrix for admin-level roles, including which Admin UI pages each role sees. |
| User roles & permissions | Permission matrix for account-level (non-admin) roles. |
Ad serving
| Page | What it’s for |
|---|---|
| System preferences | GDPR/TCF consent enforcement. See GDPR / TCF consent. The page’s other network-wide settings are changed by Epom support. |
| White label preferences | Branding: company info, colour themes, logos/images, locales, sign-up/terms URLs, REST API keys. See White-label preferences. |
| Optimization settings | The campaign optimization algorithm (manual weighting, eCPM, eCPM with burn-up) and the CTR / I2C optimized traffic shares. The SSP bidding thresholds are on the DSP partners page. |
| Inventory & campaigns settings | Default statuses, revenue shares, pricing, banner-approval moderation, daisy-chain depth, macros accessibility and other entity defaults. See Rules & platform defaults. |
| Auto placements | Templates for placements auto-created on new sites. See Other admin tools. |
| Rules | Category/label matching rules that pair demand with inventory. See Rules & platform defaults. |
| Additional entity fields configuration | Define extra custom fields shown on entity edit forms. See Other admin tools. |
Demand partners (DSP)
| Page | What it’s for |
|---|---|
| DSP partners | Create and configure OpenRTB demand partners (endpoint, QPS, pricing model, user sync), plus the SSP bidding optimization thresholds. See DSP partners. |
| DSP partners analytics | Requests, bids, wins, impressions, clicks and spend per partner, date, placement or country. |
| DSP creative scan | Malware/policy scan results for DSP creatives. See Creative policy protection. |
Audience & analytics
| Page | What it’s for |
|---|---|
| DMP settings | Data-management-platform connections. |
| DMP audiences | Audience segments pulled from connected DMPs. |
Categories & labels
| Page | What it’s for |
|---|---|
| Advertising categories | Demand-side taxonomy applied to advertisers/campaigns/banners. See Category taxonomies. |
| Inventory categories | Supply-side taxonomy applied to sites/zones/placements. See Category taxonomies. |
| Custom country groups | Reusable country sets for geo targeting. |
| Labels | Free-form labels attachable to entities, with per-object-type defaults. |
Targeting presets
| Page | What it’s for |
|---|---|
| Preset domain group management | Reusable domain lists for targeting. |
| Preset IP ranges group management | Reusable IP-range lists for targeting. |
| Preset application package group management | Reusable mobile app package lists for targeting. |
Creatives & tags
| Page | What it’s for |
|---|---|
| Custom ad units & sizes | Define ad sizes and which side (inventory/campaigns) can use them. See Other admin tools. |
| System banner templates | Banner markup templates offered to every account. See Other admin tools. |
| VPAID frameworks | VPAID adapters available to video creatives. See Other admin tools. |
Notifications
| Page | What it’s for |
|---|---|
| Email notification templates | Content of transactional emails; each can be toggled active. See Notifications & mail. |
| Scheduled notification templates | Recurring email content (digests, reports). See Notifications & mail. |
| UI notification templates | In-app notification content. See Notifications & mail. |
| Scheduled events | The recurrence schedule (frequency, period, start offset) driving scheduled notifications. See Notifications & mail. |
| Email unsubscribe list | Addresses excluded from outbound email. See Notifications & mail. |
Validation & anti-fraud
| Page | What it’s for |
|---|---|
| Validation settings | The checks that decide which impressions, clicks and conversions count, plus the IP and user-agent ban and white lists. See Moderation & traffic quality. |
Billing & fees
| Page | What it’s for |
|---|---|
| Ad server fees | Read-only view of your network’s ad-server fee plan, monthly billing statistics and AI assistant usage. See Finances & billing. |
| Referral program billing | Referral commission brackets and payout ledger. See Finances & billing. |
Self-serve
| Page | What it’s for |
|---|---|
| Self-serve campaign prototype banners | Prototype creatives cloned into new self-serve campaigns. See Self-serve catalogue. |
| Self-serve CPM floor rates | Country × OS minimum CPMs driving self-serve pricing. See Self-serve catalogue. |
Audit & diagnostics
| Page | What it’s for |
|---|---|
| Actions log | Audit trail of admin/user actions (who, what, when, from which IP). See Actions log and troubleshooting log tasks. |
| Troubleshooting log tasks | Record the ad requests matching a placement, banner, IP or country for a time window, with the reason each banner was or was not chosen. See Actions log and troubleshooting log tasks. |
| Test pages | Hosted pages for previewing ad tags. See Test pages and your ad-serving domain. |
Corner cases and gotchas
Corner case: the sidebar is filtered on the server against the Admin UI permissions of the role you signed in with, and the console then keeps that tree for five minutes. If an administrator grants you a new admin page, sign in again, and expect up to five minutes before a page that is already open shows it.
Corner case:
Adminhas no fixed landing page. It redirects to the admin page you last had open in this browser session when your role still lists it, and otherwise to the first page your role permits. Two administrators with different roles can land on completely different pages.
Per-role notes
- Administrators see one sidebar entry per Admin UI permission, with no read-only admin view. The checkbox name is not always the page name — see Manage users, roles and permissions.
- Administrators who need the account side switch into a network user; an admin session cannot open the Account area.
- Network managers, publishers and advertisers never see the Admin area: opening an admin page bounces them to their own account area.
Related
- Users, roles & permissions
- Actions log and troubleshooting log tasks
- Configure GDPR / TCF consent enforcement
- Category taxonomies
- Notifications & outbound mail
- Other admin tools — VPAID frameworks, auto placements, additional entity fields
- UI navigation reference