What's new in Epom Ad Server
Release-by-release summary of new features, improvements and fixes in Epom Ad Server, newest first.
Reference network manager admin
Each release page below summarizes what changed for you — new capabilities, improvements to existing features, and notable fixes — with links to the help pages that cover the new functionality in depth. Newest release first.
| Release | Period | Highlights |
|---|---|---|
| Release 153 | October 2026 (in progress) | An AI assistant built into the console — reports, creatives, linking, delivery and empty-report diagnosis, VAST and link checks, raw-log questions — on your own Anthropic key, your network’s or the platform’s, free during the launch promo through November 8, 2026; restore deleted advertisers, campaigns, banners, sites, zones and placements within 90 days; ready-made formats from Epom’s template library; billing plans are changed by Epom support |
| Release 152 | September — October 2026 | Run your account from an AI assistant (MCP) under your own permissions; move placements and zones without breaking their ad tags; a media library for creative files; CTV video tooling — ISCI / Ad-ID codes, publisher video specs, SSAI stitcher macros, competitive separation in ad breaks; a REST API that covers the console, reports skipped fields and filters lists by any setting; DSP partners in header bidding become opt-in; a security and API-quality audit — REST refusals now answer 4xx instead of 200 |
| Release 151 | August — September 2026 | Header bidding: sell inventory through Prebid.js on pages and Prebid Server / Prebid Mobile in apps from a tag you edit in the account, with five ready-made integration hand-overs, video, native and full-screen slots, other bidders and aliases on the same tag, a Header Bidding fill report, a Traffic Source dimension and targeting rule, and the advertiser’s own domain on every bid; a redesigned tag editor; bid floors honoured; reference iOS and Android apps |
| Release 150 | August — September 2026 | A landing-page conversion helper the advertiser installs by pasting one block — first-party click storage, one line per funnel step, a snippet generator with Google Tag Manager output; one snippet for a whole funnel; video viewability on Google IMA and other Open Measurement players, with VAST 2.0–4.3; reporting by OpenRTB Publisher ID; single-use expiring password-reset links and no passwords in email; Flash/SWF removed platform-wide; the retired ad tag flavours stop serving (JS Sync/Async, Iframe Sync/Async, API JS Sync, Lite) — re-issue those tags as Universal JS; one ad-serving domain per placement, with click-through tracking URLs moved into Ad Tags & API; mobile SDK downloads and Installation Tracking removed |
| Release 149 | July — August 2026 | Post-click / post-view conversion attribution — split report columns, an Attribution Type group-by, the att= postback parameter and expired-window diagnostics; weekly and monthly caps on every limit metric; saved conversion funnels; a minimum margin floor for direct demand; piggybacks limited to one attribution model |
| Release 148 | May — July 2026 | The new interface’s 2026 refresh — 20 white-label themes, phone and right-to-left support — and the new help center; a reorganized Ad Tags & API card (one Settings tab, one protocol for every tag); a sign-in background and light/dark SVG logos for white label; OpenRTB-named device-ID macros ($$IFA$$, $$BUNDLE$$) |
| Release 147 | May — June 2026 | Stronger privacy controls (Global Privacy Control, a minimum TCF policy version, CMP verification), tiered referral commissions, reorganized admin sidebar, active filter on the banners/campaigns API, a major legacy-feature cleanup |
| Release 146 | April — May 2026 | Automatic malware scanning of DSP creatives, three new DSP partner types, app inventory for OpenRTB, in-place dashboard widget editing, custom-parameter fix for PHP publishers |
| Release 145 | March — April 2026 | UI in 15 languages with RTL, AI-powered traffic-quality reports, incognito and connection-type targeting, price adjustment rules at campaign/advertiser level, no-click capping |
| Release 144 | February — March 2026 | Interactive API documentation (Swagger), the TCF v2.3 Disclosed Vendors check, SVG creatives, second-precision frequency capping, large performance gains on list endpoints |
| Release 143 | October 2025 — February 2026 | 51Degrees device intelligence, Pixalate fraud scoring, price adjustment rules, custom country groups, CPC/CPV billing for DSP partners, first-party DMP audiences |
