Epom Ad Server at a glance

Epom Ad Server is the platform you run your advertising business on, under your own brand. You sell your inventory, connect whatever demand pays best, and give your publishers and advertisers their own accounts — while Epom runs the servers, the updates and the support behind it.

Your platform, your brand

Your clients work in your product, not ours.

• Your domain and your look — the console, the sign-in and sign-up pages and the ad-serving domain carry your brand. See White-label branding.
• Self-serve for both sides — advertisers and publishers get their own sign-up and their own accounts, and follow their own results; roles decide what they may change, and banner moderation can hold their new creatives until you approve them. See Run a white-label self-serve network.
• Each client sees only their own — roles and shares decide who sees which advertisers, sites and numbers. See White-label and multi-tenancy.

Every kind of inventory

Sell every place you can show an ad, from one console.

• Websites, apps, video players (CTV included) and email — each with the placement types it needs. See Placement types and Video placements.
• Display, native, video and rich media — standard sizes, sticky, skin and interstitial formats. See Banner types and Rich-media formats.
• Any way to integrate — a JavaScript tag, an iframe, a VAST URL or a server-to-server API for apps. See Ad tags and the API.

Every source of demand

Fill each impression from the demand you choose: your own deals, programmatic partners and header bidding.

• Direct deals — your own campaigns, flat-rate sponsorships and homepage takeovers. See Sell a flat-rate sponsorship.
• Programmatic — DSP partners over OpenRTB and private marketplace deals. See Plug programmatic demand into your network and PMP private deals.
• Header bidding and fallbacks — Prebid on pages and in apps, plus passback and daisy chains to other networks. See Header bidding and Never show an empty slot.

More revenue from every impression

Make every source compete, and never waste a slot.

• One selection path for all demand — direct campaigns and programmatic bids are weighed for the same impression: priority tiers set the order, within a tier campaigns rotate by the weights you give them (or by earnings, with eCPM optimization switched on), and when a programmatic auction fails your own campaigns take the slot. See How ad selection works.
• Floors and optimization — price floors per site, placement and country, and automatic optimization toward eCPM, CTR or conversion rate. See Configure pricing and Optimize ad rotation.
• A fallback for every slot — passbacks, house ads and daisy chains take the impression when nothing else does. See Daisy chaining and passback.

Quality and safety

Protect your audience, your advertisers and your reputation.

• Programmatic creatives checked — creatives from the DSP partners you choose are scanned for malware and policy violations (Epom support sets the scanning up), and blocked ones never win the auction. See Protect your inventory from bad creatives and bad traffic.
• Traffic quality — invalid traffic is flagged and filtered, and with risk scoring switched on by Epom support, traffic gets a risk score you can report on and target against. See Invalid traffic and how Epom flags it.
• Viewability and brand safety — viewability measured to MRC criteria for video (Epom’s own player, Open Measurement on third-party players) and, in beta, for display banners, plus advertiser, campaign and banner blocks, domain and app lists, competitive separation and blocked-category signals to DSPs. See Viewability and Open Measurement and Brand safety.

AI that runs the account with you

Ask for what you need instead of clicking through it.

• A built-in AI assistant — it creates and links creatives, builds reports, explains why a campaign or a slot is not serving, checks VAST tags and links, and restores what was deleted. It runs on your own AI-provider key or, billed per use, on the platform’s. See Work with the AI assistant.
• Your own AI tools — connect an assistant you already use to your account over MCP; it acts with exactly your permissions. See Connect an AI assistant (MCP).
• Nearly everything over an API — campaigns, inventory, targeting, capping, pricing and reports over REST. See REST API overview.

Your data, in full

See what happened, and keep it.

• Reports for every view — revenue, impressions, clicks and conversions by site, placement, campaign and country, by day or by hour; device, browser and OS in the Advanced report for recent days, or kept for good through the raw-event export below. See Run a report.
• Raw events in your own storage — every impression, click and conversion delivered to your cloud storage or SFTP (Epom support sets it up), so the data stays yours. See Raw event files in your own storage.
• Numbers you can reconcile — compare your figures with partners’ and find out where they differ. See Analytics discrepancies.

Privacy built in

Serve ads that respect consent, without extra work.

• GDPR and IAB TCF — Epom is IAB Europe vendor 849, and the network decides what happens without consent. See GDPR and TCF consent.
• Consent read by the tag — the ad tag picks up the visitor’s TCF consent by itself, and the network can choose to honour Global Privacy Control as well. See Privacy, consent and ads.txt.
• Your data, your terms — how Epom processes data is set out in the Privacy Policy and the Terms of Service.

Next steps

• Talk to Epom — a demo and pricing.

• Go-live checklist — everything to check before real traffic.

• Platform limits — the hard numbers: sizes, caps, quotas.

• Contact Epom support — Epom support or your account manager.