Advertising guides
How the demand side of Epom Ad Server is organized and which guide to use for advertisers, campaigns, banners and bulk work.
Everything you sell ads for lives on the demand side: Advertisers → Campaigns → Banners. An advertiser groups campaigns; a campaign groups banners (creatives) and carries pricing, dates and delivery settings; a banner is the creative that actually serves into placements on the supply side. This page tells you which guide covers which task.
Who this is for
Network managers and advertiser users working in Account → Advertisers. Advertisers you own behave the same as advertisers shared with you at Can edit; one held as Can view opens and reports in full but cannot be changed. Which cards you see on the advertiser and campaign pages depends on your role — see User roles. Each guide has a Per-role notes section spelling out how roles differ on that page.
The two views of the Advertisers tab
- Tree view — the advertiser → campaign → banner hierarchy in a left rail, with the edit page of the selected entity on the right. Best for working one entity at a time.
- Grids view — the User interface mode preference (your username → Trees / Grids, shown only to roles that are not locked to one mode; the toggle in the entity area flips it for the session only), giving flat, server-paged lists with a Group by selector (Advertisers / All campaigns / All banners), a name filter, an Extended filter, saved views and a bulk toolbar. Best for working on many entities at once.
Both views open the same edit pages; the grids view adds the bulk operations described in Bulk banner operations.
Pick your task
| I want to… | Guide |
|---|---|
| Create or edit an advertiser (categories, private flag, contacts, sharing) | Advertisers |
| Create or edit a campaign (priority, pricing, dates, capping, actions) | Campaigns |
| Decide which banner type to use | Banner types — decision guide |
| Serve my own HTML/JS code or a rich-media template | HTML code and Template banners |
| Serve an HTML5 creative from a ZIP bundle | Serve an HTML5 creative from a ZIP bundle |
| Run a catfish, sticky, branding (skin) or interstitial format | Catfish, sticky, branding (skin) and interstitial formats |
| Upload an image creative or point to a hosted one | Image banners |
| Build a native ad (title, icon, image, CTA) | Native banners |
| Serve video: uploaded files, VAST tags, VPAID | Video banners |
| Plug in programmatic demand from a DSP | OpenRTB (DSP) banners |
| Record private-marketplace deal terms on a campaign | Manage PMP deals on a campaign |
| Choose a PMP auction type (first / second / bid-floor) | Epom PMP deal types compared |
| Build a reusable creative template with properties and files | Create and manage banner templates |
| Upload a video, image or HTML5 ZIP once and reuse it in many creatives (needs the Media Library permission, off for every role until switched on) | Reuse creative files with the Media Library |
| Keep competing campaigns off the same page | Exclude competitive campaigns — the Exclude competitors campaigns card |
| Mass-upload creatives, change many URLs, copy/move/link in bulk | Bulk banner operations |
How the pieces connect
A banner only serves when the whole chain is in place: an active advertiser, an active campaign with valid dates/budget, an active banner, and a link between the banner and at least one placement. Targeting, capping and limits at any level can further narrow delivery. See Hierarchy and linking and How ad selection works for the full picture, and Ad not serving when something doesn’t show.
