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Template banners

Render a rich-media template your network prepared — interstitial, catfish bar, interscroller, native block — from the properties you fill in per banner, including file uploads, From link and the Media library, and what to do when the Template list is empty.

How-to network manager Account → Advertisers → campaign → Add new banner

A Template banner renders a rich-media template your network prepared — interstitial, catfish bar, interscroller, native block — from the properties you fill in per banner: artwork, click URL, numbers, files. It is valid on Site, Non-standard, Mobile site and Application placements. The templates themselves are authored in Templates; the other markup type, HTML Code banners, serves markup you paste.

Example. For a seasonal catfish bar, Northwind Media’s campaign uses a Template banner: pick the network’s Catfish template, upload the 970×90 artwork and the click URL into its properties, and the template does the rest.

Typical scenarios

You wantSetWhere
A catfish bar, interstitial or interscroller built by your networkBanner type Template → pick the template → fill its properties (artwork, URL, numbers)Add new banner → Site / Non-standard / Mobile site / Application
An HTML5 ZIP creativeA Template whose property is a ZIP upload — HTML5 ZIP creativesTemplate properties
The artwork already in the Media LibraryMedia library on an HTML5 ZIP property; From link for a file hosted elsewhereTemplate properties

Step by step

Template

  1. Add new banner → the placement type. Template is valid on Site, Non-standard, Mobile site and Application placements — not Video, not Email, not Native.

  2. Set Banner type to Template, then pick a Template. Required. The list holds the templates enabled for that placement type — and can come back empty on Mobile site and Application (see caveats).

  3. Fill in Template properties. The fields come from the template itself: text, numbers with their own min/max, dropdowns, checkboxes and file uploads (including HTML5 ZIP bundles — HTML5 ZIP creatives). A file field can also take a link (From link): the file is downloaded once when you save and stored as if uploaded. An HTML5 ZIP field can also take a ZIP from the Media Library (Media library). Links typed into text fields are never downloaded.

  4. Pick the Ad unit where shown. For Template banners it is never required.

  5. On Site and Non-standard placements, optionally enable passback — see Set up passback.

  6. Save, then Preview.

    Template properties on a saved Template banner

Caveats and exceptions

Template is offered where no template may be enabled. On Mobile site and Application placements you can reach a form with a required Template field and an empty list, and the banner cannot be saved. Check the catalog first.

Template URL properties are validated as URLs. A reserved documentation domain like something.example is rejected with Must be a valid URL; the banner’s own click URL is not validated that way, so the same address can be fine in one field and refused in the other.

The caveats that apply to both markup types — who can do this, the Ad unit rules per placement, what switching the type and saving deletes — are on HTML code and Template banners.

Not working?

SymptomCheckWhere
Template combo is emptyNo template enabled for this placement typeTemplates: enable one for the type
No Template in the Banner type comboStock Advertiser role; the network manager grants Template bannersUser roles & permissions
Must be a valid URL on a template propertyURL properties are validated; the click URL field is notUse a real, resolvable address
Save fails on a required propertyA template property marked required is emptyTemplate properties

The rest of the list — passback, the type switch, a creative that renders in Preview but not on the page — is on HTML code and Template banners.

Reference

Which placements take a Template banner and which fields each asks for: What each placement asks for and Options and fields.

Related pages

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