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Start ad business
Build advertising ecosystem

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Guides API Reference

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Browse by topic

Getting started

Welcome to the Epom Ad Server help center
Epom Ad Server at a glance
Go-live checklist
Quick start: launch a campaign as an advertiser
Quick start: serve your first ad as a network manager
Quick start: monetize your site as a publisher
Tour of the interface

What's new

What's new in Epom Ad Server
Release 153
Release 152
Release 151
Release 150
Release 149
Release 148
Release 147
Release 146
Release 145
Release 144
Release 143

Role playbooks

Publisher playbook
Advertiser playbook
Network manager playbook
Demo accounts
Roles, permissions, and sharing — for network administrators

Use-case recipes

Use-case recipes
Use case: brand safety with category rules, domain lists and advertiser blocks
Use case: A/B-test creatives inside one campaign
Run an awareness campaign with frequency control
Use case: protect your inventory from bad creatives and bad traffic
Sell a flat-rate sponsorship or homepage takeover
Sell ads in an email newsletter
Monetize a mobile app
Monetize a website with display ads
Never show an empty slot — passbacks and house ads
Run a CPA offer with affiliate postbacks
Sell premium inventory through PMP private deals
Plug programmatic DSP demand into your network
Serve responsive and multi-size slots
Target audiences and retarget known users
Use case: a seasonal campaign with geo and dayparting
Use case: run a white-label self-serve ad network
Run a pre-roll waterfall across several video networks (JW Player, Google IMA)
Sell pre-roll video in your player
One slot, several formats: video first, then iframe or native

Advertising

Advertising guides
Create and edit an advertiser
Epom PMP deal types compared — First price, Second price and Bid-floor (fixed) deals
HTML code and Template banners
Image banners (Local File and External File)
Native banners (Local Native and External Native)
OpenRTB (DSP) banners
Serve an HTML5 creative from a ZIP bundle
Video banners
Catfish, sticky, branding (skin) and interstitial formats
Bulk banner operations
Banner types — decision guide
Exclude competitive campaigns
Create and edit a campaign
Manage PMP deals on a campaign
Reuse creative files with the Media Library
Create and manage banner templates

Inventory

Set up your ad inventory
Ad tags, invocation codes and the API
Rewrite served markup with Content replacement
Header bidding on a publisher page
Header bidding: what a publisher installs
Display placements (site, mobile site, non-standard)
Pop-under, tab-under and direct-link placements
Application, email and click-through placements
Native placements
Set a placement's OpenRTB settings
Video placements
Check video creatives against a publisher's spec
Create a placement
Privacy signals and ads.txt on your pages
Email ad codes on a site
Create and edit a site
Work with zones

Targeting

Targeting and pre-targeting overview
Attach matching rules to an entity
Keep unwanted ad categories off your inventory
Target on custom parameters passed in the ad tag
Add, edit, and remove targeting rules
Preset groups — domains, IP ranges, app packages
Block demand and inventory (pre-targeting blocks)
Mobile carrier targeting and data

Delivery control

Delivery controls overview
Limit conversions per action
Set a site CPM threshold
Set up daisy chaining and passbacks
Set up frequency capping
Set volume limits and budgets
- How limits behave
- Limits over the API
Optimize ad rotation
Create price adjustment rules
Configure pricing

Conversions

Conversion tracking overview
Create and edit conversion actions
Save a conversion funnel and report on it
Install the landing-page helper
- Landing-page helper reference
- Check and troubleshoot the landing-page helper
Piggyback pixels
Get the pixel and S2S tracking code
Server-side trackers
Third-party tracking codes
Track impressions of a partner's ad code (sticker, banner, pop script)

Analytics

Analytics & reporting overview
Dashboards
Export reports and ask in plain language
Report types
Run a report
Save, reuse and schedule reports
Automate reports — daily e-mails and pulling data over the API

Collaboration

Collaboration — users, shares and statistic accounts
Manage network users
Work with the AI assistant
Get the most out of the AI assistant
Preferences — profile, security and UI settings
Referral program
Share sites and advertisers with users

Administration

Admin area map
Configure GDPR / TCF consent enforcement
Configure the self-serve campaign catalogue
Configure DSP partners
Billing, ad-server fees and referral billing
Moderate banners, sites and traffic quality
Test pages and your ad-serving domain
Notifications & outbound mail
Other admin tools
Matching rules and network defaults
Review the actions log and troubleshooting log tasks
Manage category taxonomies
Manage users, roles and permissions
Configure white-label branding

Reference

Analytics dimensions reference
Banner types
Capping matrix
Creative ad specs
Glossary
Invocation code types
Macros
Analytics metrics reference
Native API reference
OpenRTB integration reference
Placement types
Platform limits
Statuses & indicators
Targeting dimension reference
UI navigation, grids & trees

Concepts

Ad server vs DSP: what each does and where Epom fits
CPM, eCPM and RPM explained
How Epom computes your numbers: General, Advanced and raw-log reports
Invalid traffic (IVT) and how Epom flags it
VAST vs VPAID: video ad tags explained
Video viewability and Open Measurement (OMID)
Demo mode — how it works under the hood
First-price vs second-price auctions
Hierarchy and linking
How ad selection works
Serving state — what makes an entity actually serve
Sharing and permission model
White-label and multi-tenancy

Troubleshooting

Troubleshooting overview
Contact Epom support
Restore something you deleted by accident
Diagnose video ad playback failures (VAST errors)
Fix click tracking on third-party ad tags
My fill rate is low
My PMP deal is not delivering
My ad is not serving
Analytics discrepancies
Frequently asked questions
Tags and preview problems
Google (GPT) passback tags in a placement

/

Browse the help center

Guides API Reference

Show pages for Filter navigation

Browse by topic

Getting started

Welcome to the Epom Ad Server help center
Epom Ad Server at a glance
Go-live checklist
Quick start: launch a campaign as an advertiser
Quick start: serve your first ad as a network manager
Quick start: monetize your site as a publisher
Tour of the interface

What's new

What's new in Epom Ad Server
Release 153
Release 152
Release 151
Release 150
Release 149
Release 148
Release 147
Release 146
Release 145
Release 144
Release 143

Role playbooks

Publisher playbook
Advertiser playbook
Network manager playbook
Demo accounts
Roles, permissions, and sharing — for network administrators

Use-case recipes

Use-case recipes
Use case: brand safety with category rules, domain lists and advertiser blocks
Use case: A/B-test creatives inside one campaign
Run an awareness campaign with frequency control
Use case: protect your inventory from bad creatives and bad traffic
Sell a flat-rate sponsorship or homepage takeover
Sell ads in an email newsletter
Monetize a mobile app
Monetize a website with display ads
Never show an empty slot — passbacks and house ads
Run a CPA offer with affiliate postbacks
Sell premium inventory through PMP private deals
Plug programmatic DSP demand into your network
Serve responsive and multi-size slots
Target audiences and retarget known users
Use case: a seasonal campaign with geo and dayparting
Use case: run a white-label self-serve ad network
Run a pre-roll waterfall across several video networks (JW Player, Google IMA)
Sell pre-roll video in your player
One slot, several formats: video first, then iframe or native

Advertising

Advertising guides
Create and edit an advertiser
Epom PMP deal types compared — First price, Second price and Bid-floor (fixed) deals
HTML code and Template banners
Image banners (Local File and External File)
Native banners (Local Native and External Native)
OpenRTB (DSP) banners
Serve an HTML5 creative from a ZIP bundle
Video banners
Catfish, sticky, branding (skin) and interstitial formats
Bulk banner operations
Banner types — decision guide
Exclude competitive campaigns
Create and edit a campaign
Manage PMP deals on a campaign
Reuse creative files with the Media Library
Create and manage banner templates

Inventory

Set up your ad inventory
Ad tags, invocation codes and the API
Rewrite served markup with Content replacement
Header bidding on a publisher page
Header bidding: what a publisher installs
Display placements (site, mobile site, non-standard)
Pop-under, tab-under and direct-link placements
Application, email and click-through placements
Native placements
Set a placement's OpenRTB settings
Video placements
Check video creatives against a publisher's spec
Create a placement
Privacy signals and ads.txt on your pages
Email ad codes on a site
Create and edit a site
Work with zones

Targeting

Targeting and pre-targeting overview
Attach matching rules to an entity
Keep unwanted ad categories off your inventory
Target on custom parameters passed in the ad tag
Add, edit, and remove targeting rules
Preset groups — domains, IP ranges, app packages
Block demand and inventory (pre-targeting blocks)
Mobile carrier targeting and data

Delivery control

Delivery controls overview
Limit conversions per action
Set a site CPM threshold
Set up daisy chaining and passbacks
Set up frequency capping
Set volume limits and budgets
- How limits behave
- Limits over the API
Optimize ad rotation
Create price adjustment rules
Configure pricing

Conversions

Conversion tracking overview
Create and edit conversion actions
Save a conversion funnel and report on it
Install the landing-page helper
- Landing-page helper reference
- Check and troubleshoot the landing-page helper
Piggyback pixels
Get the pixel and S2S tracking code
Server-side trackers
Third-party tracking codes
Track impressions of a partner's ad code (sticker, banner, pop script)

Analytics

Analytics & reporting overview
Dashboards
Export reports and ask in plain language
Report types
Run a report
Save, reuse and schedule reports
Automate reports — daily e-mails and pulling data over the API

Collaboration

Collaboration — users, shares and statistic accounts
Manage network users
Work with the AI assistant
Get the most out of the AI assistant
Preferences — profile, security and UI settings
Referral program
Share sites and advertisers with users

Administration

Admin area map
Configure GDPR / TCF consent enforcement
Configure the self-serve campaign catalogue
Configure DSP partners
Billing, ad-server fees and referral billing
Moderate banners, sites and traffic quality
Test pages and your ad-serving domain
Notifications & outbound mail
Other admin tools
Matching rules and network defaults
Review the actions log and troubleshooting log tasks
Manage category taxonomies
Manage users, roles and permissions
Configure white-label branding

Reference

Analytics dimensions reference
Banner types
Capping matrix
Creative ad specs
Glossary
Invocation code types
Macros
Analytics metrics reference
Native API reference
OpenRTB integration reference
Placement types
Platform limits
Statuses & indicators
Targeting dimension reference
UI navigation, grids & trees

Concepts

Ad server vs DSP: what each does and where Epom fits
CPM, eCPM and RPM explained
How Epom computes your numbers: General, Advanced and raw-log reports
Invalid traffic (IVT) and how Epom flags it
VAST vs VPAID: video ad tags explained
Video viewability and Open Measurement (OMID)
Demo mode — how it works under the hood
First-price vs second-price auctions
Hierarchy and linking
How ad selection works
Serving state — what makes an entity actually serve
Sharing and permission model
White-label and multi-tenancy

Troubleshooting

Troubleshooting overview
Contact Epom support
Restore something you deleted by accident
Diagnose video ad playback failures (VAST errors)
Fix click tracking on third-party ad tags
My fill rate is low
My PMP deal is not delivering
My ad is not serving
Analytics discrepancies
Frequently asked questions
Tags and preview problems
Google (GPT) passback tags in a placement

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Troubleshooting pages

Reference

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Guides

Why a conversion did not count

Troubleshooting

Analytics discrepancies
Contact Epom support
Diagnose video ad playback failures (VAST errors)
Fix click tracking on third-party ad tags
Frequently asked questions
Google (GPT) passback tags in a placement
My ad is not serving
My fill rate is low
My PMP deal is not delivering
Tags and preview problems
Troubleshooting overview

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