Network manager pages
Reference
231 pages. ← All topics
Start
- Epom Ad Server at a glance
- Go-live checklist
- Quick start: serve your first ad as a network manager
- Tour of the interface
- Welcome to the Epom Ad Server help center
Releases
- Release 143
- Release 144
- Release 145
- Release 146
- Release 147
- Release 148
- Release 149
- Release 150
- Release 151
- Release 152
- Release 153
- What’s new in Epom Ad Server
Roles
Use-cases
- Monetize a mobile app
- Monetize a website with display ads
- Never show an empty slot — passbacks and house ads
- One slot, several formats: video first, then iframe or native
- Plug programmatic DSP demand into your network
- Run a CPA offer with affiliate postbacks
- Run a pre-roll waterfall across several video networks (JW Player, Google IMA)
- Run an awareness campaign with frequency control
- Sell a flat-rate sponsorship or homepage takeover
- Sell ads in an email newsletter
- Sell pre-roll video in your player
- Sell premium inventory through PMP private deals
- Serve responsive and multi-size slots
- Target audiences and retarget known users
- Use case: a seasonal campaign with geo and dayparting
- Use case: A/B-test creatives inside one campaign
- Use case: brand safety with category rules, domain lists and advertiser blocks
- Use case: protect your inventory from bad creatives and bad traffic
- Use case: run a white-label self-serve ad network
- Use-case recipes
Guides
- Ad tag FAQ
- Ad tags, invocation codes and the API
- Add, edit, and remove targeting rules
- Advertising guides
- Analytics & reporting overview
- API tab, VAST tags and the JavaScript API
- Application, email and click-through placements
- Attach matching rules to an entity
- Automate reports — daily e-mails and pulling data over the API
- Banner types — decision guide
- Billing, ad-server fees and referral billing
- Block demand and inventory (pre-targeting blocks)
- Bulk banner operations
- Catfish, sticky, branding (skin) and interstitial formats
- Check and troubleshoot the landing-page helper
- Check video creatives against a publisher’s spec
- Collaboration — users, shares and statistic accounts
- Configure DSP partners
- Configure pricing
- Conversion tracking overview
- Copy and preview an ad tag
- Create a placement
- Create and edit a campaign
- Create and edit a site
- Create and edit an advertiser
- Create and edit conversion actions
- Create and manage banner templates
- Create price adjustment rules
- Dashboards
- Delivery controls overview
- Display placements (site, mobile site, non-standard)
- Email ad codes on a site
- Epom PMP deal types compared — First price, Second price and Bid-floor (fixed) deals
- Exclude competitive campaigns
- Export reports and ask in plain language
- Get the most out of the AI assistant
- Get the pixel and S2S tracking code
- Header bidding
- Header bidding in an app with Prebid Mobile
- Header bidding on a site that runs its own Prebid.js
- Header bidding reports and targeting
- Header bidding tag settings and slots
- Header bidding through a Prebid Server
- Header bidding with Google Ad Manager
- How limits behave
- HTML code and Template banners
- Image banners (Local File and External File)
- Install the landing-page helper
- Keep unwanted ad categories off your inventory
- Landing-page helper reference
- Limit conversions per action
- Limits over the API
- Manage network users
- Manage PMP deals on a campaign
- Mobile carrier targeting and data
- Native banners (Local Native and External Native)
- Native placements
- OpenRTB (DSP) banners
- Optimize ad rotation
- Piggyback pixels
- Pop-under, tab-under and direct-link placements
- Postback parameters and partner integrations
- Preferences — profile, security and UI settings
- Preset groups — domains, IP ranges, app packages
- Pricing over the REST API and MCP
- Pricing precedence: which price is charged and paid
- Privacy signals and ads.txt on your pages
- Referral program
- Report types
- Reuse creative files with the Media Library
- Rewrite served markup with Content replacement
- Run a report
- Save a conversion funnel and report on it
- Save, reuse and schedule reports
- Serve an HTML5 creative from a ZIP bundle
- Server-side trackers
- Set a bid floor and a minimum margin
- Set a placement’s OpenRTB settings
- Set a site CPM threshold
- Set up daisy chaining and passbacks
- Set up frequency capping
- Set up your ad inventory
- Set volume limits and budgets
- Share sites and advertisers with users
- Snippet tab options
- Target on custom parameters passed in the ad tag
- Targeting and pre-targeting overview
- Third-party tracking codes
- Track impressions of a partner’s ad code (sticker, banner, pop script)
- Video banners
- Video placements
- Why a conversion did not count
- Work with the AI assistant
- Work with zones
Reference
- Actions API endpoints
- Advertiser Price Adjustment Rules API endpoints
- Advertisers and campaigns via API
- Advertisers API endpoints
- AI Assistant Usage API endpoints
- Analytics API endpoints
- Analytics dimensions reference
- Analytics metrics reference
- Analytics reports via API
- API endpoint reference by tag
- Authentication API endpoints
- Banner Price Adjustment Rules API endpoints
- Banner types
- Banners (creatives) via API
- Banners API endpoints
- Campaign Price Adjustment Rules API endpoints
- Campaigns API endpoints
- Capping API endpoints
- Capping matrix
- Categories API endpoints
- Connect an AI assistant (MCP)
- Creative ad specs
- Dashboard API endpoints
- Delivery limits via API
- DMP API endpoints
- Entities — create, read, update, delete via API
- Frequency capping via API
- Glossary
- Invocation code types
- Labels API endpoints
- Limits API endpoints
- Linking, status, tracking codes and ad tags via API
- Macros
- Media Library API endpoints
- Native API reference
- Network Finances API endpoints
- Network services and miscellaneous APIs
- Network Settings API endpoints
- OpenRTB integration reference
- Piggybacks API endpoints
- Placement types
- Placements API endpoints
- Platform limits
- PMP Deals API endpoints
- Price rules, bid floors and pricing via API
- Pricing API endpoints
- Recently Deleted API endpoints
- REST API overview
- Search API endpoints
- Server-Side Trackers API endpoints
- Shares API endpoints
- Sites API endpoints
- Sites, zones and placements via API
- Statuses & indicators
- Targeting dimension reference
- Targeting Rules API endpoints
- Targeting Rules API endpoints — Advertiser
- Targeting Rules API endpoints — Banner
- Targeting Rules API endpoints — Campaign
- Targeting Rules API endpoints — Placement
- Targeting Rules API endpoints — Site
- Targeting Rules API endpoints — Zone
- Targeting rules via API
- Targeting, capping and limits via API
- Templates API endpoints
- UI navigation, grids & trees
- Users API endpoints
- VAST API endpoints
- Zones API endpoints
Troubleshooting
- Analytics discrepancies
- Contact Epom support
- Diagnose video ad playback failures (VAST errors)
- Fix click tracking on third-party ad tags
- Frequently asked questions
- Google (GPT) passback tags in a placement
- My ad is not serving
- My fill rate is low
- My PMP deal is not delivering
- Restore something you deleted by accident
- Tags and preview problems
- Troubleshooting overview
Concepts
- Ad server vs DSP: what each does and where Epom fits
- CPM, eCPM and RPM explained
- Demo mode — how it works under the hood
- First-price vs second-price auctions
- Hierarchy and linking
- How ad selection works
- How Epom computes your numbers: General, Advanced and raw-log reports
- Invalid traffic (IVT) and how Epom flags it
- Serving state — what makes an entity actually serve
- Sharing and permission model
- VAST vs VPAID: video ad tags explained
- Video viewability and Open Measurement (OMID)
- White-label and multi-tenancy
