Concept pages
Reference
30 pages. ← All topics
Start
Roles
- Advertiser playbook
- Demo accounts
- Network manager playbook
- Publisher playbook
- Roles, permissions, and sharing
Use-cases
Guides
- Advertising guides
- Analytics & reporting overview
- Collaboration — users, shares and statistic accounts
- Conversion tracking overview
- Delivery controls overview
- Epom PMP deal types compared — First price, Second price and Bid-floor (fixed) deals
- How limits behave
- Targeting and pre-targeting overview
Concepts
- Ad server vs DSP: what each does and where Epom fits
- CPM, eCPM and RPM explained
- Demo mode — how it works under the hood
- First-price vs second-price auctions
- Hierarchy and linking
- How ad selection works
- How Epom computes your numbers: General, Advanced and raw-log reports
- Invalid traffic (IVT) and how Epom flags it
- Serving state — what makes an entity actually serve
- Sharing and permission model
- VAST vs VPAID: video ad tags explained
- Video viewability and Open Measurement (OMID)
- White-label and multi-tenancy
