How-to pages
Reference
112 pages. ← All topics
Use-cases
- Monetize a mobile app
- Monetize a website with display ads
- Never show an empty slot — passbacks and house ads
- One slot, several formats: video first, then iframe or native
- Plug programmatic DSP demand into your network
- Run a CPA offer with affiliate postbacks
- Run a pre-roll waterfall across several video networks (JW Player, Google IMA)
- Run an awareness campaign with frequency control
- Sell a flat-rate sponsorship or homepage takeover
- Sell ads in an email newsletter
- Sell pre-roll video in your player
- Sell premium inventory through PMP private deals
- Serve responsive and multi-size slots
- Target audiences and retarget known users
- Use case: a seasonal campaign with geo and dayparting
- Use case: A/B-test creatives inside one campaign
- Use case: brand safety with category rules, domain lists and advertiser blocks
- Use case: protect your inventory from bad creatives and bad traffic
- Use case: run a white-label self-serve ad network
Guides
- Ad tags, invocation codes and the API
- Add, edit, and remove targeting rules
- Admin area map
- Application, email and click-through placements
- Attach matching rules to an entity
- Automate reports — daily e-mails and pulling data over the API
- Banner types — decision guide
- Billing, ad-server fees and referral billing
- Block demand and inventory (pre-targeting blocks)
- Bulk banner operations
- Catfish, sticky, branding (skin) and interstitial formats
- Check and troubleshoot the landing-page helper
- Check video creatives against a publisher’s spec
- Configure DSP partners
- Configure GDPR / TCF consent enforcement
- Configure pricing
- Configure the self-serve campaign catalogue
- Configure white-label branding
- Copy and preview an ad tag
- Create a placement
- Create and edit a campaign
- Create and edit a site
- Create and edit an advertiser
- Create and edit conversion actions
- Create and manage banner templates
- Create price adjustment rules
- Dashboards
- Display placements (site, mobile site, non-standard)
- Email ad codes on a site
- Exclude competitive campaigns
- Export reports and ask in plain language
- Get the most out of the AI assistant
- Get the pixel and S2S tracking code
- Header bidding
- Header bidding in an app with Prebid Mobile
- Header bidding on a site that runs its own Prebid.js
- Header bidding through a Prebid Server
- Header bidding with Google Ad Manager
- Header bidding: what a publisher installs
- HTML code and Template banners
- Image banners (Local File and External File)
- Install the landing-page helper
- Keep unwanted ad categories off your inventory
- Limit conversions per action
- Manage categories and labels
- Manage network users
- Manage PMP deals on a campaign
- Manage users, roles and permissions
- Matching rules and network defaults
- Moderate banners, sites and traffic quality
- Native banners (Local Native and External Native)
- Native placements
- Notifications & outbound mail
- OpenRTB (DSP) banners
- Optimize ad rotation
- Other admin tools
- Piggyback pixels
- Pop-under, tab-under and direct-link placements
- Preferences — profile, security and UI settings
- Preset groups — domains, IP ranges, app packages
- Privacy signals and ads.txt on your pages
- Referral program
- Report types
- Reuse creative files with the Media Library
- Review the actions log and troubleshooting log tasks
- Rewrite served markup with Content replacement
- Run a report
- Save a conversion funnel and report on it
- Save, reuse and schedule reports
- Serve an HTML5 creative from a ZIP bundle
- Server-side trackers
- Set a bid floor and a minimum margin
- Set a placement’s OpenRTB settings
- Set a site CPM threshold
- Set up daisy chaining and passbacks
- Set up frequency capping
- Set up your ad inventory
- Set volume limits and budgets
- Share sites and advertisers with users
- Target on custom parameters passed in the ad tag
- Test pages and your ad-serving domain
- Third-party tracking codes
- Track impressions of a partner’s ad code (sticker, banner, pop script)
- Video banners
- Video placements
- Work with the AI assistant
- Work with zones
